Cost Effective Marketing Strategies for Startups DigitallyDiv Agency

3 min readApr 20, 2020

Social media Marketing Strategies for start-ups

Cost Effective Marketing Strategies for Startups is a must considering the fact that Marketing is an Important part of Business growth and Startups are mostly in tight budget. This makes it almost impossible for them to set aside a marketing budget, with their tight budgets, higher costs of paying rent, buying raw materials and cater to their huge overhead costs. So, in most cases Ignoring marketing and advertising becomes an easier option for them.

But then, without vigorous marketing strategies, startups do not stand any chance of growth or even staying afloat in today’s extremely competitive market. If you don’t market your products or services, you might not even have any revenue to budget for in a few short months to come. Advertising is more of a mandatory investment for the success of your startup than it is superfluous. That is why as a startup entrepreneur, you must come up with effective marketing strategies that give you 100 percent value for every coin you put into marketing, if not more.

Content marketing

One of the most Cost Effective Marketing Strategies for Startups is Content marketing ,which requires very little investment and gives unbelievable returns when done right. Note that this form of marketing has many sides and approaches, so you shouldn’t restrict yourself to only one approach. For a start, you can establish a company website where you share with the world everything about your business. You can add a blog section in the website where you add new content as regularly as possible, both to educate and entertain your audience.

Social Media Marketing

Social media marketing is big these days, particularly with billions of people from all over the world using smartphones and Social media Network. If you can package your content well for social media consumption, you can be sure that it will go viral and shine the limelight on your business. Your new startup needs to come out as a reliable, reputable brand online if it is to become popular and attract its target clientele.

Facebook Ads

Instagram Promotions

LinkedIn Ads

Email marketing

Email marketing might be quite traditional compared to social media marketing, but it’s not entirely outdated. The key to nailing email marketing is creating an organic list of customers as opposed to buying a falsified, non-organic list. Ensure that your outgoing email blasts only go to people who are actually interested in your products or in reading your content.

Smartphone apps

Another Effective Low-Budget Marketing Strategy is immeasurable potential in smartphone ecommerce apps. These apps are inexpensive to create yet they can appeal to millions of customers in one go. Just ensure that your app has the best UX so that clients can easily use it to place their orders and to access customer support.

The catch is ,big marketing results do not normally depend on big budgets!! Yes.

With these effective low-budget marketing strategies, you will easily realize the power of the entrepreneur, regardless of how small your startup is. The key here is to speak about your ideas and to share your expert opinions with the people. Be different and shake up your niche. If one strategy fails, try another. You will surely get a breakthrough in the end.

Originally published at https://digitallydiv.com.au on April 20, 2020.